Targeting the aging population and their family members, Tapestry’s service — currently an Android tablet app — is an attempt to simplify the social web and make it more accessible to less tech-savvy seniors in order to help them stay connected to family.
It does this through a user interface that relies on two different account types — one for “sharing”, aimed at the more tech-savvy family members, and another, dubbed “simplicity”, for the senior(s) in the family who wish to mostly consume content and require the tailored Tapestry experience.
Tapestry also says it plans to extend its proposition beyond helping families stay connected, to include community-based features, which founder Andrew Dowling describes as “retirement and other group-based group packages”.
Meanwhile, further growth is also said to come from a planned U.S. launch, which the startup has been putting in place via a recent trip to the Valley to meet potential investors, partners and customers, backed by the Australian Federal Government-funded Advance Innovation Program.
